Mars Petcare Series · twelve issues

Issues

Each issue exists in five forms — the printed newspaper page, the phone read, the web story, a postcard, and a 9:16 Reel. The phone and web versions always carry the complete story; print carries what fits and hands off the rest.

01
September 2026 · Published

Blind husky gets rescued, goes home to a husky and five cats

By Dana Priest · Middleburg Humane Foundation

Tanner spent eleven weeks in a kennel. He is blind in both eyes, he arrived with a note that said only his age and the word “gentle,” and the cats took under a week to work him out. Paired with a profile of Mars — 38 factories, 49 states, and closer than you think.

02
October 2026 · In production

Adoption weekend: the animals whose fees are covered

Middleburg Humane Foundation

Paired with the State of Pet Homelessness Project — what the largest international study of its kind actually found.

Formats appear on publication
03
November 2026 · Scheduled

The foster network: the people who take them home first

Paired with what is actually in the bowl — seventy years of nutrition research at Waltham.

Formats appear on publication
04
December 2026 · Scheduled

The senior dogs nobody adopts

Paired with feeding an older animal — how nutritional needs change with age.

Formats appear on publication

The full twelve-month editorial calendar is in the partnership prospectus. Newspapers wanting to run their own version should start with the partner kit.