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The Middleburg Page

In partnership with the Middleburg Humane Foundation
Sponsored series · Mars Petcare funds this page and reviews only its own company content. The Middleburg Page retains full editorial control of all rescue reporting.
Mars Petcare Series · No. 1 of 12

Blind husky gets rescued, goes home to a husky and five cats

Tanner, photographed at the
Middleburg Humane Foundation
Tanner on his first afternoon out of the kennel. He is blind in both eyes and, his foster says, has never once walked into a wall he didn't then treat as a friend.

The thing about a blind dog is that he does not know he is a blind dog. He knows the shape of a room, the sound of a bowl, the particular tread of the person who is coming to get him.

Tanner learned all three in the eleven weeks he spent at the Middleburg Humane Foundation, and then he learned a new set, in a new house, with a sighted husky to follow and five cats to negotiate.

He arrived on a Tuesday in a crate that was slightly too small, from a county two hours south, with a note attached that gave only his approximate age and the word “gentle.” The note was correct on both counts.

What the note did not say, because nobody knew it yet, was how he would handle a house. Blind dogs map rooms the way the rest of us map a dark hallway at night — by memory, by touch, and by an accumulating confidence that the furniture has not moved since yesterday. Move a chair on a blind dog and you have not injured him; you have insulted him.

The foster placement came first, because the Foundation does not send an animal with a disability straight into a permanent home. Eleven weeks is a long time in a kennel. It is long enough for a dog to learn the route from his door to the yard, and long enough for the people who walk him twice a day to begin, quietly and against their training, to hope.

The adopters already had a husky. This turned out to matter more than anyone predicted. A sighted dog of the same breed moves at a pace a blind one can follow by sound alone, and within a fortnight Tanner had stopped navigating by wall and started navigating by his brother.

The cats, for their part, worked it out in under a week — which is roughly six days longer than they would like it recorded.

Fourteen animals are still at the Foundation as this page goes to press. Their fees are covered during Mars Global Adoption Weekend.

Middleburg Humane Foundation

Fourteen animals are waiting today

Adoption fees on Mars Global Adoption Weekend are covered by Mars Petcare and partner organisations.

See who's here →

The company behind the series

"Mars Is Closer Than You Think"

When we heard that the candy and pet food company — which makes Milky Ways and Mars bars for us, IAMS and Pedigree for our dogs and Temptations for our cats — wanted to make everyone aware of how local it was, we thought: what better way than through the local press?

And besides, not only is Mars HQ in McLean, but Jacquie Mars lives out here.

So we asked the company — yes, with a little help from our friends — if it would run a year-long test to see if us local news editors could share their message wide enough throughout Hunt Country to be a serious complement to their own social media efforts.

Can local news organizations help drive national brands and recapture a piece of what kept community newspapers alive for decades? That is the question. If this is the first you've heard of the Mars "Closer Than You Think" campaign, then we're onto something.

What we're thinking is to bring you two sets of stories over the year juxtaposed to Mars' own messages. The first about rescues: how they work and how you can help, through our colleagues at the Middleburg Humane Foundation. The second describing how Mars is a thought leader in responsible pet ownership and animal adoption, as well as how it makes its petfood and the science behind it.

In addition to being published in the Times, the stories on these pages will go up on the Georgetowner's 'In Country' section, part of our efforts to build a news, events and advertising bridge between Hunt Country and DC.


These dogs chipped in

Each of these dogs contributed $375 to help cover adoption costs and the cost of distributing this page, supplementing support from Mars. Have your dogs help our dogs.

🐕
Pepper
🐶
Patch
🦮
Luke
🐕‍🦺
Piper
🐩
Scout
🐕
Bandit
🐶
Ripley
🦴
Rocket
Mars Is Closer Than You ThinkA better world for pets
The Middleburg Page · Leland Schwartz, Publisher · 7170 Beverly Lane, The Plains, Virginia 20198
editor@themiddleburgpage.com · 540 422 1376 · Printed in the Fauquier Times and The Georgetowner

The Middleburg Page

Sponsored series · Mars Petcare funds this page and reviews only its own company content · The Middleburg Page retains full editorial control of all rescue reporting

Blind Husky gets rescued;
Goes home to Husky, 5 cats

Middleburg Humane Foundation

The thing about a blind dog is that he does not know he is a blind dog. He knows the shape of a room, the sound of a bowl, the particular tread of the person coming to get him.

Tanner
Middleburg Humane Foundation
My name is "Tanner". Take me home!

Tanner learned all three in the eleven weeks he spent at the Middleburg Humane Foundation, and then he learned a new set, in a new house, with a sighted husky to follow and five cats to negotiate.

[Dana Priest's reported story — 300 words — drops into this space. Everything around it is final.]

He arrived on a Tuesday in a crate that was slightly too small, from a county two hours south, with a note attached that said only his approximate age and the word "gentle." The note was correct on both counts.

What the note did not say, because nobody knew it yet, was how he would handle a house. Blind dogs map rooms the way the rest of us map a dark hallway at night, by memory and by touch and by an accumulating confidence that the furniture has not moved since yesterday.

The cats, for their part, worked it out in under a week — which is roughly six days longer than they would like it recorded.

The foster placement came first, because the Foundation does not send an animal with a disability straight into a permanent home. Eleven weeks is a long time in a kennel — long enough for a dog to learn the route from his door to the yard, and long enough for the people who walk him twice a day to begin, quietly and against their training, to hope.

Continues online — the full story, and the fourteen animals still waiting

"Mars Is Closer Than
You Think" Ad Campaign
Launched Here

When we heard that the candy and pet food company — which makes Milky Ways and Mars bars for us, IAMS and Pedigree for our dogs and Temptations for our cats — wanted to make everyone aware of how local it was, we thought 'what better way than through the local press?'

And besides, not only is Mars HQ in McLean, but Jacquie Mars lives out here.

So we asked the company — yes, with a little help from our friends — if it would run a year-long test to see if us local news editors could share their message wide enough throughout Hunt Country to be a serious complement to their own social media efforts.

Can local news organizations help drive national brands and recapture a piece of what kept community newspapers alive for decades? That is the question. If this is the first you've heard of the Mars "Closer Than You Think" campaign, then we're onto something.

What we're thinking is to bring you two sets of stories over the year juxtaposed to Mars' own messages. The first about rescues; how they work and how you can help, through our colleagues at the Middleburg Humane Foundation. The second describing how Mars is a thought leader in responsible pet ownership and animal adoption as well as how it makes its petfood and the science behind it.

This first story about Tanner was written by Washington Post Pulitzer Prize winner Dana Priest, who is on the board of the Piedmont Journalism Foundation, publisher of the Fauquier Times. (If we do a good job, maybe Mars will include the series in the pet food bags!) The stories on these pages will also go up on the Georgetowner's 'In Country' section.

Read more here

Editor's note: These dogs each chipped in $375 to help cover adoption costs and the costs of distributing this page, supplementing support from Mars. Have your dogs help our dogs!
🐕
'PEPPER'
🐶
'PATCH'
🦮
'LUKE'
🐕‍🦺
'PIPER'
🐩
'SCOUT'
🐕
'BANDIT'
🐶
'RIPLEY'
🦴
'ROCKET'
Mars Invests in American Made Products and CommunitiesMars Is Closer Than You Think
Sourcing · American agriculture
Manufacturing · 38 US factories
Pet nutrition · IAMS · Pedigree
The Middleburg Page · Leland Schwartz, Publisher · 7170 Beverly Lane, The Plains, Virginia 20198 · 540 422 1376 · Live space 9.5 × 10.5 in · Strip ad 9.5 × 1.25 in · 600–1200 DPI
Tanner
Middleburg Humane Foundation
The Middleburg Page · No. 1

The blind husky who found a house full of cats

Tanner spent eleven weeks waiting. Read how he got home — and meet the fourteen animals still waiting today.

themiddleburgpage.com/tanner
Middleburg Humane Foundation
Supported by Mars Petcare
Scene 4 of 6 · drawn past → real present

Eleven weeks in a kennel. Then a door opened.

Animated sequence covers the stray months nobody filmed. Live footage takes over the moment he's carried out.

1080 × 1920 · burned-in captions · @themiddleburgpage

Output specifications

Print page
9.5 × 10.5 in live space, 600–1200 DPI. Masthead, rescue story left, Mars column right, editor's note, eight donor pets, Mars strip ad at 9.5 × 1.25 in per Mars' spec. Print this render for a press-ready page.
Phone
Single column, 390 px reference. This is the render most readers actually see — the default, not an afterthought.
Web
Responsive to 66 rem, two-column above 900 px. Same markup. The only render that produces hard traffic numbers.
Postcard
6 × 4.25 in trim, 0.125 in bleed, 0.25 in safe zone, CMYK at export. USPS First-Class and EDDM-lite compatible — hand-outs for Tilley's and partner pet food stores.
Video
1080 × 1920 (9:16) with platform safe zones marked. Captions burned in; most Reels play muted.
The point
Dana's copy arrives once and lands in one slot. Every render above updates together. Nobody retypes anything, and nothing drifts out of sync between the paper, the phone, the postcard and the Reel.